Allu Arjun

Iddarammayilatho 30 sec for 1.3 crore

Allu arjun’s Iddarammayilatho has set a new product placement record.

Clear* anti-dandruff shampoo has paid Rs.1.3 crore for just for 30 second in the movie. Allu Arjun has set a record in Tollywood by grabbing this deal , earlier Dabbang fetched Rs.3 cr for a ad.

Till now the ad market for Tollywwod films are between Rs 5 lakhs to Rs 40 lakhs and ad were placed only on hoardings , but Iddarammayilatho has widened the market , to start a new era of advertising in Hollywood by getting branded with visual ads on big screen.