Mahesh Babu

Mahesh Babu becomes No:1 hero in Tollywood Bollywood distribution company EROS International entered Tollywood market for the first time , buying out Mahesh Babuís 1-nenokkadeni for a hefty price.

The business details have been disclosed , Eros International has bought the theatrical rights of Domestic and Overseas market for Rs.72 crore which is said to be the Highest ever business for any Tollywood film , Making Mahesh Babu the No:1 hero in Tollywood in-terms of Business. The profits made after recovering EROS Internationalís investment will be shared 50:50 among 14 Reels and EROS.

Recovering Rs.72 crore is bit risky unless the movie is extraordinary and also by the fact that Mahesh Babuís films never crossed Rs.60 crore mark till date. Dookudu film was Maheshís best film in his career with a business around Rs.55 crore.