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Kanche audio release on sep17 Ram Charan is aiming to expand his market with Bruce Lee. The heavy budgeted film is following the marketing strategies of Srimanthudu already.

The movie will be released as bilingual in Telugu and Tamil at a time. So far none of Charan's movie was released like this though his Magadheera, Yevadu and GAV have scored hits in Kollywood too.

Looks like buoyed by his following there he sketched such a plan. It remains to be seen how Bruce Lee will appeal to the Tamil Tambis. The makers are targeting 25 crores first day collections for Bruce Lee. That's a big punch if he does!